Contestants live in an apartment building showcasing the infamous circle on the outside. They are literal neighbours, but never meet face to face. They communicate through a social media app called "The Circle." They can create a profile as themselves or make up a fake persona to play as. They regularly rank the other players based on their impressions through social media interactions, and the top rated players become influencers. The influencers get to block, or eliminate a player, until ultimately a winner is crowned.